Some funding needs align perfectly with a lender’s criteria. Others... not so much. These are the cases many brokers shy away from—too complex, too many challenges, or simply too time-intensive. For me, though, these are the opportunities that make my work truly fulfilling.

Over the years, I’ve earned a reputation for tackling the tough funding challenges—the businesses turned down elsewhere, the deals that don’t fit conventional checkboxes, and the clients who need a broker willing to think outside the box.

So, how do you secure funding when the odds feel stacked against you? For me, it boils down to four core principles.

1. Persistence: Turning "No" into Opportunity

In commercial finance, one of the biggest missteps is assuming a “no” from a lender means the end of the road. Often, “no” really means “not this way.” The key is uncovering the reason for rejection and reshaping the deal to fit.

I don’t stop at the first, second, or even third hurdle. I dig deeper. Maybe the lender’s concerns can be addressed with added security. Perhaps restructuring the deal could make it more appealing. Or the solution might lie in an alternative funding source others have overlooked.

This persistence is what allows me to succeed where others give up.

2. Problem-Solving: Crafting the Right Narrative

Every business has strengths—it’s just a matter of how you present them. A balance sheet or credit history doesn’t tell the whole story. The art of brokering lies not just in matching clients to lenders but in showcasing what makes a deal viable and compelling.

I invest time in understanding more than just the numbers. Why is this funding critical? What’s the long-term vision? How can I address risks from a lender’s perspective? The deeper I understand a client’s business, the better equipped I am to structure a funding solution that truly fits.

3. Relationships: Building Trust That Opens Doors

In this industry, relationships are everything. Lenders trust me because I bring them deals that are well-prepared and positioned for success. That credibility creates opportunities that might otherwise be out of reach.

Likewise, my clients trust that when I take on their case, I’ll explore every avenue until I find a solution. I see myself as more than a broker—I’m a long-term partner. This approach not only delivers better results but also fosters lasting relationships with both lenders and the businesses I work with.

4. Adaptability: Thriving in a Changing Landscape

The finance world is constantly evolving. Lenders adjust their criteria, new funding options arise, and economic conditions shift. A solution that worked six months ago might no longer be viable today.

Staying ahead means keeping up with industry changes and identifying opportunities others might miss. It’s not just about having access to lenders—it’s about understanding what drives their decisions and aligning clients with the right funding, at the right time.

The Bottom Line

Securing funding for complex cases isn’t about luck. It’s about persistence, problem-solving, strong relationships, and adaptability.

If your business—or a client you know—is struggling to secure finance, let’s talk.